I lead experience, brand,and creative strategyfor complex systems.
Creative Director, Experience Strategy
at EY · Former Head of Design at Dignari
I build the systems, products, and narratives that help organizations make high-stakes decisions clearer, more useful, and more human.
Selected work ↓- 15+ years
- 25M+ people served
- 50+ digital applications
- Built a 10‑person design organization
Selected Work
- Affelion One screen for the half-second before a reaction you can’t undo. View case study →
- DHS Digital Wallet Grand Prize, DHS S&T Trusted UI Challenge. View case study →
- The Practice One designer to a ten-person practice, integrated into EY. View case study →
- CBP One One public platform replacing separate services. Six million downloads. View case study →
- Client Needs Enterprise signals, reviewed before the meeting. View case study →
- EY Studio+ The proposal couldn’t describe the experience. It had to become one. View case study →
- Faultline A film cut on a measured grid, concept to custom render pipeline. View case study →
What I Lead
Experience strategy
Public services, product ecosystems, service design, and high-stakes journeys.
Design leadership
Teams, standards, operating models, critique, mentorship, and durable capability.
AI-assisted delivery
Context-grounded workflows, human review, evaluation, and reliable use in real organizations.
I am most useful when the problem is complex, the stakes are real, and a team needs to turn intention into something people can use.
Contact