Present
EY — Creative Director, Experience Strategy
Leads experience strategy, creative direction, and AI-assisted workflow design within EY Studio+, working with partner-level stakeholders on future-state narratives, executive experiences, and product direction.
- Built an enterprise AI-assisted workflow for client value and relationship management, hands-on from concept through working system: grounded in firm context, several tools sequenced across the process, and relationship managers’ decisions and approvals kept as defined review points.
- Leads experience design, content design, and narrative architecture for EY’s flagship executive experience platform, relaunched to align executives around enterprise transformation.
- Developed a future-state financial-services Marketplace concept for a high-stakes pursuit, translating strategy and persona narratives into an editable Figma design system, a working prototype, and an executive-ready presentation experience.
- Defined a Classic-to-Intelligence-Enabled Model within that concept, demonstrating context-aware opportunity discovery, explainability, advisor decision control, and privacy-safe aggregate insight for asset managers.
- Designed and delivered an immersive executive experience for a global bank’s commercial banking leadership, carrying it from concept through delivery.